Brent Cranmer, Fractional CFO

Strategic Financial Leadership for Unpredictable Times

Bring Order and Insight to Your Financial House

Mid-sized, privately held, and family-owned businesses, as well as private equity portfolio companies, frequently reach a point where their in-house accounting capabilities fall short of strategic financial leadership.

They might be grappling with unpredictable cash flow, persistent inventory issues, or inefficient financial processes. Often, there’s also a critical need for expertise in complex financial negotiations, such as M&A transactions, or the desire to enhance financial reporting and internal controls.

Brent Cranmer, Fractional CFO, provides the deep financial acumen and operational understanding required to optimize cash flow, mitigate risk, and maximize profitability, preparing your business for any future opportunity, including a high-value transaction.

Driving Profitability and Financial Readiness

Cash Flow Optimization & Cost Reduction

Expertly implementing cost reduction initiatives, Brent excels at improving cash flow management and addressing inventory problems.

Financial Process Improvement & Technology Integration

Improving financial processes and implementing critical financial technologies, including upgrading ERP systems, and implementing pricing and business intelligence software.

Building Strong Financial Reporting Foundations

Developing strong relationships with auditors and fiscally-focused legal teams and establishing robust internal controls and financial reporting systems.

Fractional CFO FAQs

Why would a company need a Fractional or Interim CFO?

Companies often need a Fractional CFO when their existing finance function is not equipped to handle strategic financial challenges like inadequate cash flow, inefficient processes, complex M&A negotiations, or the need for advanced financial reporting and risk management. Brent Cranmer, Fractional CFO provides seasoned expertise without the overhead of a full-time executive, offering strategic insight and operational rigor to maximize profitability and prepare for future opportunities.

What specific financial improvements can a Fractional CFO bring?

Brent Cranmer, Fractional CFO can drive significant improvements by:

Optimizing cash flow management and resolving inventory issues.
Identifying and implementing cost reduction initiatives that lead to substantial savings.
Leading and successfully closing complex M&A transactions.
Implementing new financial technologies like ERP, pricing, and business intelligence systems.
Enhancing financial reporting, internal controls, and overall financial talent within the organization.

How does Brent Cranmer's "operational CFO" background benefit businesses?

Brent’s unique “operational CFO” background means he deeply understands how financial decisions directly impact day-to-day operations and vice versa. This integrated perspective allows him to identify cost-saving opportunities within operational processes and ensure that financial strategies support efficient and productive business operations, leading to more cohesive and impactful results.

Impactful Partnerships

What Leaders and Colleagues Say

“As the CEO, I brought Brent on to be my right-hand man, helping me manage the businesses' rapid growth. Brent originally oversaw the finances and helped prep the business for an acquisition. Brent was an extremely hard-working and intelligent individual. Within a few short months, he quickly proved his ability to be operationally minded too, ultimately serving as both the CFO and COO.”

“His work ethic and attention to detail was inspiring. He did a fantastic job of managing the operations and fulfillment center of a very seasonal business. He taught me how to maximize profits while reducing overhead by renegotiating shipping contracts, reducing manufacturing costs, and maximizing labor hours. He wore so many hats that he became the guy to go to whenever you had a question and needed an answer.”

“Brent is exceptional. He stands above the rest with his ability to understand the numbers & the business needs and a constant focus on identifying areas of growth. He also provides excellent analysis, which any level of employee can understand. Brent is an outstanding asset to any leadership team.”