Brent Cranmer, Fractional CEO
Visionary Leadership to Transform Your Business
Unlock Your Company's Full Potential
Mid-sized, privately held, and family-owned businesses often reach a pivotal point where growth stalls, costs become unmanageable, or a clear strategic vision is lacking.
Private equity firms also seek seasoned interim leadership for their portfolio companies to drive value and ensure stability. Bringing in Brent Cranmer, provides the decisive leadership needed to navigate these critical junctures, accelerate growth, and establish a sustainable, thriving future, whether for continued expansion or a successful exit.
Driving Enterprise Value and Sustainable Growth
Brent Cranmer offers proven leadership with a track record of tangible results. In a four year span with one company, he doubled the business’s value and nearly tripled its EBITDA, demonstrating a profound ability to enhance enterprise value. His approach goes beyond top-line numbers, focusing on building a robust foundation for long-term success.
- Strategic Vision & Growth Acceleration: Defining clear strategic roadmaps and executing initiatives to overcome stalled growth and drive significant revenue increases. Brent has personally driven almost $50 million in new business over the last four years.
- Culture & Talent Development: Implementing new company cultures based on trust, transparency, and accountability, and launching successful employee retention and talent development programs.
- Crisis & Change Leadership: Guiding organizations through unprecedented challenges, including leading a company through the COVID-19 pandemic and successfully recovering from a major ransomware attack within 30 days.
- Stakeholder Management: Expertly managing board relationships, working effectively with auditors, investment bankers, and attorneys, and fostering strong relationships with key clients globally.
Fractional CEO FAQs
Why would a mid-sized, privately held, or family-owned business need a Fractional or Interim CEO?
These businesses often face challenges such as stalled growth, unaddressed cost issues, or a lack of clear strategic direction. They may also be preparing for an exit and need to maximize their value, or struggle with hiring and retaining key talent, as well as fostering a cohesive company culture. A Fractional CEO provides the experienced leadership to address these pain points without the commitment of a full-time executive salary and benefits, offering flexibility and immediate impact.
What kind of challenges can a Fractional CEO help resolve?
A Fractional CEO can resolve urgent challenges including, but not limited to:
- Stalled Growth: Implementing strategies to accelerate revenue and market expansion.
- Cost & Profitability Issues: Identifying and addressing costing problems to improve financial health.
- Lack of Strategic Vision: Providing a clear strategic roadmap and helping the company decide where to focus its investments for future growth.
- Culture & Talent Gaps: Developing and implementing initiatives to improve company culture, employee retention, and talent development.
- Preparing for Exit: Structuring the business to maximize enterprise value in preparation for a sale or acquisition.
- Crisis Management: Leading the organization through unexpected and difficult times, such as cyberattacks or economic downturns.
What is the typical engagement model for a Fractional CEO?
“Fractional” typically implies an ongoing engagement where the executive works a portion of their time for your company, providing consistent strategic oversight and leadership. This differs from “interim,” which usually suggests a shorter-term role focused on specific transitions or projects. Brent Cranmer’s engagements are flexible based on the company’s needs. He integrates seamlessly with your existing leadership and provides the precise level of support your business requires to achieve its goals.
What Leaders and Colleagues Say
