The Great Upskilling: Why Your A-Players Need AI Literacy to Stay Competitive.

The Physical Problem: You know that AI is rapidly reshaping the business landscape, but you feel uncertain about how to effectively integrate it into your company. Your team may be using basic productivity tools, but you’re not seeing a fundamental shift in how work gets done. You’re worried about falling behind competitors who are already leveraging AI to drive significant operational efficiencies and create new opportunities.

The Emotional Problem: You feel a sense of unease that your company isn’t keeping pace with technological change. You may feel frustrated by the gap between your strategic vision and your team’s current capabilities. This creates a low-level anxiety about your company’s long-term relevance and the risk of becoming obsolete in a fast-moving market.

The Aspirational Problem: You believe your business deserves to be a leader in your industry, defined by agility and innovation. You want to lead a forward-thinking organization where AI is a tool that augments your team’s capabilities, freeing them to focus on higher-value, more creative work. You want to build a culture where technology is seen not as a threat, but as a catalyst for growth, employee engagement, and a sustainable competitive advantage.


The modern C-suite has a new mandate: to transform AI from a buzzword into a core part of the business infrastructure. The companies that will thrive in this new era are not just adopting new tools; they are fundamentally reshaping key functions and inventing new offerings by making AI part of their operational advantage. This isn’t about replacing employees; it’s about 

augmenting their capabilities and unleashing your team’s full potential.

The AI Imperative: From Productivity to Profitability

For too long, the conversation around AI has been limited to simple productivity gains. While tools that automate routine tasks are valuable, the real opportunity lies in using AI to drive strategic shifts. Think about the manufacturing sector: AI can analyze vast amounts of data to predict machine failures before they happen, optimize supply chains for maximum efficiency, and enhance quality control with a level of precision a human eye can’t match. This kind of integration turns a potential cost center into a source of competitive advantage.

As a seasoned executive, I believe that the smarter, well-positioned companies are already actively working to make AI part of their operational advantage. However, the reality is that many businesses are lagging behind. A recent study found that less than a third of companies have upskilled more than a quarter of their workforce to use AI, a clear indicator of a major opportunity for forward-thinking leaders.

The CEO as a Talent Scout and Developer

The CEO’s role in this transformation is to be a champion of AI literacy. This requires a shift in mindset from a manager of tasks to a developer of talent. You need to identify your “A-player talent” and equip them with the skills to leverage AI as a tool for innovation and efficiency.

In my past experience, I’ve seen the power of this approach firsthand. As a CEO, I launched initiatives around employee retention and talent development, including rotational programs and English as a second language courses. These efforts were designed to find and cultivate hidden talent within the organization. We were able to identify degreed engineers who were working in different departments and move them into supervisory roles. This wasn’t just about filling a role; it was about demonstrating a commitment to our people, which directly contributed to a more resilient, engaged, and productive workforce.

The same principle applies to AI. By investing in your people’s ability to use AI, you are sending a powerful message that you value their growth and see them as a key part of the company’s future. This strengthens your company culture, improves employee retention, and ensures you have a team that is prepared for whatever the market throws at them.

From Aspiration to Action

The future belongs to the leader who embraces technology not as a threat but as an opportunity to empower their team and build a more intelligent, agile, and profitable business. A successful AI strategy is built on a foundation of trust, transparency, and a commitment to people. By taking a proactive approach to AI literacy and talent development, you can confidently steer your company through the digital age and ensure your organization remains a step ahead.

If you’re a CEO or board member ready to transform your business and secure your competitive future, let’s discuss a strategic partnership.

BrentCranmer CXO, Brent Cranmer CEO, Brent Cranmer CFO, Brent Cranmer COO.
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